What we actually automated with AI (and what we didn't)

Everyone is shipping "AI marketing" features. Most of it is a thin wrapper on a prompt. Here is what has actually held up under real client volume.

Worth automating

• First-draft ad copy variants (12+ sizes, on brief)
• Weekly performance report generation
• Support-inbox triage and first-response drafting

Still needs a human

• Brand voice judgment calls on sensitive topics
• Creative concept selection
• Budget reallocation decisions above a threshold

The pattern: AI is excellent at volume and disappointing at judgment. Build workflows around that split and you'll get real throughput gains without brand risk.