Blog
Notes from the growth team.
What we're testing, what worked, and what we'd do differently — written by the strategists running the accounts.
SEO & Content · August 12, 2026
Why most SEO advice in 2026 is already outdated
Search has fragmented across AI answers, Maps and classic blue links. Here is what actually moves rankings now.
By Maya Iyer →
Paid Media · July 29, 2026
Stop measuring paid media in ROAS. Start measuring payback.
ROAS looks great on a dashboard and terrible on a balance sheet. Here is the metric that actually matters to founders.
By Kabir Singh →
AI Marketing · July 8, 2026
What we actually automated with AI (and what we didn't)
A candid list of the marketing tasks worth handing to AI agents right now — and the ones still needing a human.
By Arjun Mehta →
Website Development · June 21, 2026
The 12-point CRO checklist we run before every launch
Conversion optimization is mostly about removing friction, not adding cleverness. Here is our pre-launch checklist.
By Sneha Rao →