The 12-point CRO checklist we run before every launch

Most CRO wins come from removing friction, not adding cleverness. This is the checklist every site passes through before we call it launch-ready.

• Primary CTA visible without scrolling on mobile
• Form fields cut to the minimum necessary
• Page loads under 2.5s on 4G
• Trust signals (reviews, logos) above the fold on PDPs
• One clear next action per screen, never two competing CTAs

Every field you remove from a form is a conversion you get back.

None of this is exotic. It is just discipline, applied consistently, sprint after sprint.